The artists view these objects primarily as a sort of marker for certain places they have been to. Arriving in a new place, a new city, they bring along Red People and take photos of them in different spaces – the objects are then left behind to signify the fact that their creators had been there.
So far, Red People have visited St. Petersburg, Helsinki, Berlin, Kiedja, Sottomarina, Istanbul, Kiev, Geneva, Montreux, Lausanne, and Nuremberg.
The idea behind Red People turns out to be functionally similar to the concept of tagging in classic graffiti. Red People serve the same purpose as the artist name in tagging — to point to the artist's presence in a specific place (demonstrated by the classic Russian graffiti “Basil WUZ HERE”).
This project is currently a very popular part of the public art program in Perm, Russia and some of the biggest Red People have been installed with support from the PERMM contemporary museum. Red People have also become a symbol of Perm city, and are available as local souvenirs.
Objects — a book about Russian street art